Today I went to a Santa Rosa City School Board meeting. The topic of discussion was the introduction of corporate advertising and sponsorship in the Santa Rosa’s City School district. They voted yes to move forward with this proposal. The idea is to implement commercially provided material and curriculum into program courses. This money will not be used to keep peoples jobs and it will not be used to help pre-existing programs. This is a tool for a corporation to pay to put their own spin into our public school curriculum and as well as advertise through the naming of buildings; school teams, educational programs, and signs that will be posted around campuses. Read the CORPORATE SPONSORSHIP AND FACILITY NAMING RIGHTS POLICY HERE.
I have been an educator in Sonoma County for 6 years and I am horrified how the board ruled today. Amazingly I was the only member of the public to speak out in opposition to this proposal. Is this what public education has come to? Already children are inundated with advertisements wherever they go and now we have it in our schools! I hope that our future generations have the strength to resist corporate control as they get older but I find that hard to believe when these corporations are the one’s implementing lessons in our schools. What can we do to stop this vicious cycle?
I thought I had gotten what I said on tape but sadly it did not record for some reason, so I will transcribe my comment to the board and hopefully get a hold of a video to post later. It’s a good thing I typed what I was going to say before hand!
“These are hard times.
Troubling economic woes have had a major impact on our system as a whole.
The school system is not immune from these woes; indeed, they are often on the front lines.
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